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Dec 31, 2025
Dec 31, 2025
Dating Sunday: Not just more dating, but better dating
Dating Sunday: Not just more dating, but better dating
Think gyms are the most popular place to be in January? Think again.
The new year, fresh goals, and a sense of optimism bring a surge of people to dating apps, ready to put themselves out there again. So, it’s no surprise that Dating Sunday, the first Sunday of the year, has become one of the biggest days for online dating.
But at Coffee Meets Bagel, we see something different.
Dating Sunday isn’t just about more likes or matches. It’s about more intention, and that shows up clearly in how people actually use the app.
What we saw on Dating Sunday 2025
While activity increased across the board, the most interesting changes weren’t just about volume; they were about behavior.
Here’s what stood out on CMB during Dating Sunday 2025:
68% more new users signed up compared to an average day
The number of likes sent was almost five times higher, peaking around 1 PM
44% more matches compared to an average day. Daters weren’t just there to browse – they were there to actually meet someone new
Daters started the most chats around 1 PM, but were their chattiest around 10 PM, suggesting that the matches and chats from earlier in the day carried over into intentional conversations
Dating Sunday didn’t just bring people back – it brought them back ready for something real.
January, a month built for intentional dating
While Dating Sunday typically gets all of the spotlight, the truth is that January as a whole is one of our strongest months for dating.
After the holidays, people are re-centering. They’re setting intentions, reflecting on what they want more of – and what they’re done settling for, too. That mindset naturally carries over into dating.
Throughout January, we saw:
32% more new daters joined to find a real relationship. The first week of January was particularly popular, at 46% higher than an average week
10% more matches and likes than in other months, and 27% higher in the first week alone
27% more messaging
Our most popular prompts were all about substance, not fluff:
What makes a relationship successful?
What’s your love language?
In a partner, I’m looking for…
In other words, people aren’t just showing up. They’re staying engaged. Dating Sunday brings a wave of renewed, energized daters and sets the tone for a month where dating feels less like a chore and more like a choice.
The CMB difference: Intent over noise
At Coffee Meets Bagel, we’re dedicated to not only being the very best dating app we can be, but the best dating app for serious relationships. Because we know you’re busy and tired of swiping that leads nowhere.
So, while we love seeing more people on the app, that’s not our biggest concern. We want to be sure that every new dater gets an experience designed to encourage intentional dating.
Features like the daily suggestions at noon create a natural moment to slow down and focus. Instead of endless scrolling, daters receive a curated set of matches at the same time each day, which encourages presence and thoughtful consideration rather than impulse decisions.
With Profile Verification, you can feel safe knowing that the person you’re matching with is the real deal – when it comes to who they say they are and their seriousness about dating.
We’ve also built profiles that dig deeper and prompts that matter most, like relationship goals and values, so you can match with confidence.
Our focus on features that foster intentional dating has created a community of daters actually looking for a life partner, with over 91% of CMB Daters looking for a long-term commitment. So, it makes sense that with each Dating Sunday, we’ve seen more and more intentional daters find their way to Coffee Meets Bagel.
Make the most of this Dating Sunday
Feeling inspired to get back out there in 2026? We thought you might be, so we put together a few tips to help you date better this Dating Sunday and beyond.
Date with clarity.
Before diving in, think over what you’re looking for. Whether it’s emotional compatibility, shared values, or a serious relationship, being clear helps you recognize the right connections when they show up.
Refresh your profile with purpose.
Before Dating Sunday, take a few minutes to update your photos or prompts. Choose answers that actually reflect who you are now, not who you were last year. And remember: Specific details invite better matches and better conversations.
Lead with curiosity, not perfection.
You don’t need the perfect opener. What matters more is showing genuine interest. Comment on something from their profile, ask a thoughtful question, or share why something resonated with you.
Focus on quality over quantity.
With more people active, it can be tempting to do more – but we don’t want you burning out before you have the chance to find something real! Instead, spend time on profiles that stand out to you and invest in conversations that feel promising.
Use January’s momentum.
Dating Sunday may be the kickoff, but the energy doesn’t have to end there. Check back in throughout January, keep conversations moving, and follow up when there’s mutual interest. Consistency matters more than one perfect day.
And remember: It isn’t about doing dating right. It’s about dating with authenticity and intention – and January is one of the best times all year to do exactly that. You got this!
Think gyms are the most popular place to be in January? Think again.
The new year, fresh goals, and a sense of optimism bring a surge of people to dating apps, ready to put themselves out there again. So, it’s no surprise that Dating Sunday, the first Sunday of the year, has become one of the biggest days for online dating.
But at Coffee Meets Bagel, we see something different.
Dating Sunday isn’t just about more likes or matches. It’s about more intention, and that shows up clearly in how people actually use the app.
What we saw on Dating Sunday 2025
While activity increased across the board, the most interesting changes weren’t just about volume; they were about behavior.
Here’s what stood out on CMB during Dating Sunday 2025:
68% more new users signed up compared to an average day
The number of likes sent was almost five times higher, peaking around 1 PM
44% more matches compared to an average day. Daters weren’t just there to browse – they were there to actually meet someone new
Daters started the most chats around 1 PM, but were their chattiest around 10 PM, suggesting that the matches and chats from earlier in the day carried over into intentional conversations
Dating Sunday didn’t just bring people back – it brought them back ready for something real.
January, a month built for intentional dating
While Dating Sunday typically gets all of the spotlight, the truth is that January as a whole is one of our strongest months for dating.
After the holidays, people are re-centering. They’re setting intentions, reflecting on what they want more of – and what they’re done settling for, too. That mindset naturally carries over into dating.
Throughout January, we saw:
32% more new daters joined to find a real relationship. The first week of January was particularly popular, at 46% higher than an average week
10% more matches and likes than in other months, and 27% higher in the first week alone
27% more messaging
Our most popular prompts were all about substance, not fluff:
What makes a relationship successful?
What’s your love language?
In a partner, I’m looking for…
In other words, people aren’t just showing up. They’re staying engaged. Dating Sunday brings a wave of renewed, energized daters and sets the tone for a month where dating feels less like a chore and more like a choice.
The CMB difference: Intent over noise
At Coffee Meets Bagel, we’re dedicated to not only being the very best dating app we can be, but the best dating app for serious relationships. Because we know you’re busy and tired of swiping that leads nowhere.
So, while we love seeing more people on the app, that’s not our biggest concern. We want to be sure that every new dater gets an experience designed to encourage intentional dating.
Features like the daily suggestions at noon create a natural moment to slow down and focus. Instead of endless scrolling, daters receive a curated set of matches at the same time each day, which encourages presence and thoughtful consideration rather than impulse decisions.
With Profile Verification, you can feel safe knowing that the person you’re matching with is the real deal – when it comes to who they say they are and their seriousness about dating.
We’ve also built profiles that dig deeper and prompts that matter most, like relationship goals and values, so you can match with confidence.
Our focus on features that foster intentional dating has created a community of daters actually looking for a life partner, with over 91% of CMB Daters looking for a long-term commitment. So, it makes sense that with each Dating Sunday, we’ve seen more and more intentional daters find their way to Coffee Meets Bagel.
Make the most of this Dating Sunday
Feeling inspired to get back out there in 2026? We thought you might be, so we put together a few tips to help you date better this Dating Sunday and beyond.
Date with clarity.
Before diving in, think over what you’re looking for. Whether it’s emotional compatibility, shared values, or a serious relationship, being clear helps you recognize the right connections when they show up.
Refresh your profile with purpose.
Before Dating Sunday, take a few minutes to update your photos or prompts. Choose answers that actually reflect who you are now, not who you were last year. And remember: Specific details invite better matches and better conversations.
Lead with curiosity, not perfection.
You don’t need the perfect opener. What matters more is showing genuine interest. Comment on something from their profile, ask a thoughtful question, or share why something resonated with you.
Focus on quality over quantity.
With more people active, it can be tempting to do more – but we don’t want you burning out before you have the chance to find something real! Instead, spend time on profiles that stand out to you and invest in conversations that feel promising.
Use January’s momentum.
Dating Sunday may be the kickoff, but the energy doesn’t have to end there. Check back in throughout January, keep conversations moving, and follow up when there’s mutual interest. Consistency matters more than one perfect day.
And remember: It isn’t about doing dating right. It’s about dating with authenticity and intention – and January is one of the best times all year to do exactly that. You got this!
Think gyms are the most popular place to be in January? Think again.
The new year, fresh goals, and a sense of optimism bring a surge of people to dating apps, ready to put themselves out there again. So, it’s no surprise that Dating Sunday, the first Sunday of the year, has become one of the biggest days for online dating.
But at Coffee Meets Bagel, we see something different.
Dating Sunday isn’t just about more likes or matches. It’s about more intention, and that shows up clearly in how people actually use the app.
What we saw on Dating Sunday 2025
While activity increased across the board, the most interesting changes weren’t just about volume; they were about behavior.
Here’s what stood out on CMB during Dating Sunday 2025:
68% more new users signed up compared to an average day
The number of likes sent was almost five times higher, peaking around 1 PM
44% more matches compared to an average day. Daters weren’t just there to browse – they were there to actually meet someone new
Daters started the most chats around 1 PM, but were their chattiest around 10 PM, suggesting that the matches and chats from earlier in the day carried over into intentional conversations
Dating Sunday didn’t just bring people back – it brought them back ready for something real.
January, a month built for intentional dating
While Dating Sunday typically gets all of the spotlight, the truth is that January as a whole is one of our strongest months for dating.
After the holidays, people are re-centering. They’re setting intentions, reflecting on what they want more of – and what they’re done settling for, too. That mindset naturally carries over into dating.
Throughout January, we saw:
32% more new daters joined to find a real relationship. The first week of January was particularly popular, at 46% higher than an average week
10% more matches and likes than in other months, and 27% higher in the first week alone
27% more messaging
Our most popular prompts were all about substance, not fluff:
What makes a relationship successful?
What’s your love language?
In a partner, I’m looking for…
In other words, people aren’t just showing up. They’re staying engaged. Dating Sunday brings a wave of renewed, energized daters and sets the tone for a month where dating feels less like a chore and more like a choice.
The CMB difference: Intent over noise
At Coffee Meets Bagel, we’re dedicated to not only being the very best dating app we can be, but the best dating app for serious relationships. Because we know you’re busy and tired of swiping that leads nowhere.
So, while we love seeing more people on the app, that’s not our biggest concern. We want to be sure that every new dater gets an experience designed to encourage intentional dating.
Features like the daily suggestions at noon create a natural moment to slow down and focus. Instead of endless scrolling, daters receive a curated set of matches at the same time each day, which encourages presence and thoughtful consideration rather than impulse decisions.
With Profile Verification, you can feel safe knowing that the person you’re matching with is the real deal – when it comes to who they say they are and their seriousness about dating.
We’ve also built profiles that dig deeper and prompts that matter most, like relationship goals and values, so you can match with confidence.
Our focus on features that foster intentional dating has created a community of daters actually looking for a life partner, with over 91% of CMB Daters looking for a long-term commitment. So, it makes sense that with each Dating Sunday, we’ve seen more and more intentional daters find their way to Coffee Meets Bagel.
Make the most of this Dating Sunday
Feeling inspired to get back out there in 2026? We thought you might be, so we put together a few tips to help you date better this Dating Sunday and beyond.
Date with clarity.
Before diving in, think over what you’re looking for. Whether it’s emotional compatibility, shared values, or a serious relationship, being clear helps you recognize the right connections when they show up.
Refresh your profile with purpose.
Before Dating Sunday, take a few minutes to update your photos or prompts. Choose answers that actually reflect who you are now, not who you were last year. And remember: Specific details invite better matches and better conversations.
Lead with curiosity, not perfection.
You don’t need the perfect opener. What matters more is showing genuine interest. Comment on something from their profile, ask a thoughtful question, or share why something resonated with you.
Focus on quality over quantity.
With more people active, it can be tempting to do more – but we don’t want you burning out before you have the chance to find something real! Instead, spend time on profiles that stand out to you and invest in conversations that feel promising.
Use January’s momentum.
Dating Sunday may be the kickoff, but the energy doesn’t have to end there. Check back in throughout January, keep conversations moving, and follow up when there’s mutual interest. Consistency matters more than one perfect day.
And remember: It isn’t about doing dating right. It’s about dating with authenticity and intention – and January is one of the best times all year to do exactly that. You got this!
